IMATS LA 2014 Review

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I’m now back from having yet another fabulous weekend attending the International Make up Artist Trade show (IMATS) for the third time around. This past weekend was filled with so many fun activities, I can hardly count! Prior to traveling down to Pasadena, California, my sister Chelsea and I were invited to the Crown Brush blogging event on Friday, January 17th. This was an exclusive event only for beauty bloggers, so we knew we had to go! Please see prior blog post if you want more information on the Crown Brush blogging event. This was a great event to get insight to all the new goodies that Crown Brush was coming out with as well as getting pumped for IMATS. Of course after our excitement, we ended our first night with none other than Roscoe’s Chicken and Waffles and boy was it amazing as usual!

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We arrived at day one of IMATS around 9/9:30am, and the line was…. uhh yeah, long. I feel that as I’ve been going to these events that more and more people are finding out about this and attending so that there are longer lines all together.  Now it wasn’t a horrible line, don’t get me wrong, my excitement kept me alright, but it was a line that you needed to drink caffeine in since it would get crazy once you go inside to the convention. You literally needed all the energy your body could muster to keep up with all the intense shopping.  On day one, it was just my sister, Lindy and I who went together but we definitely met up with more amazing people once inside.

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Once inside, my top priority was Sugarpill. If you are not familiar with Sugarpill Cosmetics, you ought to be!! The last two years I’ve missed out on the Burning Heart palette, which is the last palette in the collection to thus be complete. I have to get the individual palettes because last year they decided to come out with the Pro palette, which I basically now have. I didn’t see the point in getting it since I already had over 2/3 of the palette when it was launched. Anyhow, I got my palette and then some other goodies from them which I am very happy with. I think I’m good on products from Sugarpill until they release the Sparkle Baby palette.

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After Sugarpill Cosmetics, we hopped over to Anastacia to get our dip brows and contours kits. After those two booths, it was kinda a blur, haha. We literally ventured around the whole convention center, weighed our chances with some lines and some that had none! One booth that I was very surprised with was Inglot. On both Saturday and Sunday, all throughout the day, I never saw a line. Last year the line was ridiculous for Inglot on both days! Weird how that happens sometimes.

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I’m glad these two ladies didn’t get to sick of me this past weekend. I was literally like a kid in candy land when I walk into IMATS. There is so many pretty products, I literally just want to swatch everything or just buy it haha! From Anastacia, we literally roamed around the convention center, stopping at booths we had interest in and getting our fan girl pictures with our beloved YouTube gurus. This year was some much more relaxed than last years in regards to meeting our favorite YouTube gurus. We literally had the luck of meeting some outside of the convention center, or ones who had no line,  or if they hadn’t been approached yet. This year luck was for sure on our side!

P1000442I’m pretty sure that I love Obsessive Compulsive Cosmetics(OCC) almost as much as I love Sugarpill. The pigmentation, longevity and cruelty free aspects of both of these lines is definitely a positive for me.  I kinda went crazy with some liptars and the new cosmetic pencils. The pencils are not instructed for lip only, so you can also use them for eyes as well! The deals at this booth were ridiculous that it’s easy to understand why I went a little crazy here.

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There were some essentials that I needed to pick up from this trade show, one of which was Inglot blushes. I’ve heard raving reviews and the colors are simply gorgeous that I knew I had to get my own freedom system palette. It was reasonably priced to have a four pan blush palette, palette included for less than $45. In comparison to other blush palettes the convention was offering, there might have been better deals but not of this high quality of pigment.

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Lashes were a big thing for me at this IMATS. I’ve personally never been a big lash person just because I am already happy with my lash length and I don’t feel that I need to wear them regularly. However when I saw Nigel has $1 lashes, I couldn’t resist. I only agreed on purchasing ten pairs, which is only ten dollars which is justified to me.  I vividly remember this elderly woman across from me who was literally counting her stacks of lashes and counted well past 100! I was like dang, she is not playing around! I understand that good quality lashes and good styles are not cheap, so when you can find an abundance at a good price, why not go for it?

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One brand that I was super interested in exploring this round at IMATS would definitely be Sauce Box Cosmetics. Their eye shadow pans are very similar in size to that of Sugarpill, so that’s what attracted me. Be on the lookout for my review on Sauce Box Cosmetics eye shadows soon! I only picked one four pan colorful palette from them since none of the larger pan palettes shades attracted my attention.  The live artistry that was performed at this booth throughout both days was remarkable. I gained a chance to meet very talented free lancers, some of which are actually native to where I’m from!

P1000595Um duh I had to hit up my favorite Crown Brush booth! The amount of superior quality brushes that Crown brush had been phenomenal as always! Definitely picked up some of my favorite eye brushes, especially the fluffy ones for the crease, along with some duo fiber stippling brushes and some synthetic face brushes. The quality of Crown Brush is unparalleled to most cosmetic lines with brushes.

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Naked Cosmetics has been the one booth that I have always debated on year after year. I already have so many loose glitters and pigments, that I truly don’t need any more, not to mention a stack of them. However, Naked Cosmetics is a brand that is throughly raved about for being one of the best, if not the best, brand for A plus grade cosmetics glitters and loose pigments. I saw some pigment stacks that did attract my eye, but not enough for me to settle on. Hopefully next year will be the year for me and you Naked Cosmetics!

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My co-workers also made it down for day two of IMATS, so I had to get some candid’s of us 😉 Watching them shop was too adorable because it literally reminded me of how I was my first year at IMATS. They were so eager to get everything they wanted, hated the lines and could not stop smiling. I know I can plan to see them again next year since they’re already excited and talking about 2015. I’m glad these girls got a taste of IMATS, and if they’re addicted, it’s not my fault!

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Um did I forget to mention that I went to a ballin ass after party a couple blocks away from IMATS? This elite invite was in promotion of the new Wayne Goss brush set, which was on display and might I saw was luxurious. My sister, Lindy and I attended this after party on Saturday evening and engaged in amazing horderves, cocktails, and amazing cupcakes. As we connected with other amazing bloggers and attendees, you won’t believe who walked in. Jefree Star and Kandee Johnson, Charisma Star just to name a few!! We got to speak with them in private, talk about how amazing they are and literally get to have a through conversation with people not trying to take a milllion selfies with them! I cannot express how baller this after party was and I have no one other to thank than my sister! Thanks sis for always knowing the goodies!

Overall this has been yet another successful year at IMATS. I feel that as each year goes by, I learn more and more what the cosmetic field has to offer me. The drive that I have for keeping my kit up to date with the latest raved about products keeps me blogging, making Youtube videos and being overly obsessed with new products. I am thankful that I have a team down to go every year and laugh at my obsession over makeup and constantly state that I don’t need products they know I’m picking up.  Well until 2015 IMATS, I can’t  wait to see how you’re going to top this year!

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