This sponsored opportunity came about from Brand Backer to review a makeup collection that does have a connection to my life. Even though I am not personally a fan, it is make up and I want to put forth an honest review. The group, One Direction is launching their very first make up collection. Their collection is set to hit selected stores is United States, at Macy’s on August 11th, and at other retailers such as Stage Stores, Dillards, Beauty Brands and Lord and Taylor on August 25th. The collection is composed of a total of three different sets, “Take me home”, “Midnight Memories” and “Up all night”. Once again this is sposored content however this is my honest review of the products, enjoy!
Each makeup set is composed of multiple components such as a eye shadow palette, jumbo eye pencil, mascara, lipstick, lip gloss, nail polish and stencils. I was lucky enough to receive the Up all night collection. The packaging of this product truly embodies the group with their loud music and addictive personalities. You can tell that they spent the time to look at their targeted audience and make sure to create their collection according to what they want. I think color scheme wise, these collections are a great representation of the band. Each packaging comes in a metal tin case with plastic enclosure to keep products safe inside. When opening the tin, on the left hand side is a small look book detailing three ways to create different looks with the products in the collection.
Above is all the goodies you get within this limited edition tin. I enjoy the fact that this collection is very well rounded and it is not small. Sometimes when brands or individuals come out with makeup, they start smaller rather than larger. However One Direction has a completely different view, they want to give their clients everything when they debut! I feel that I will get usage out of everything except the stencils. I don’t find myself using them on myself but potentially in an upcoming art project. I am totally digging how the lip gloss is UV glow gloss, can’t wait to try that out! It’s good they chose a pink lipstick, a color that every client could wear. I enjoy the simplicity with the mascara, typical wand, nice wet formula, we’ll see how well it performs in the long run. I will have to say I am the most excited about the nail polish, such a gorgeous color and great pay off in one swipe! I am very impressed with the jumbo pencil, the pigmentation and creaminess was a complete shocker, in a good way. With already having blue eyes, it will be somewhat of a challenge to pull off this eye shadow palette but I am intrigued knowing the quality of pigmentation that these products contain.
Overall, what are my thoughts? Well it’s about time that a boy brand came out with a makeup line! I’m so used to guy bands not even considering make up collections, or just head over to make a fragrance. I enjoy the fact that their line is versatile with three different versions in this collection. The quality of pigmentation in this collection was shocking in a very good way. No matter the formulation of powder, cream, gloss or mascara, all of which perform well swatching and when being applied to the face. I think this is a great starting place from them and they can grow tremendously from this. For more on this brand, make sure to check out all social media following these hashtags for more insight, #makeupby1D, #thelookscollection, #markwins. You can also find out more updates from One Direction via their Facebook page, http://http://www.facebook.com/MakeupbyOneDirection .
Disclosure: I received the products marked with (c/o) for review consideration. I am not compensated for mentioning these products, this is my honest opinion.